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The place for product leaders who want to build AI products people trust, use and love.

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18 Sep 2026

8 human-centred AI principles for trustworthy and reliable AI products and systems

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2 Sep 2026

Trust is the most important objective in AI products

25 Jun 2026

AI Products need to be transparent and explainable.

A container of pills called Dr.LLMs that will cure anything.

20 Jun 2026

LLMs are not a panacea.

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AI UX Patterns

Real AI UX patterns that nuture trust and are backed by research

See all AI UX patterns →
The Guided first task demo
EnrolGuided first taskA real hands-on first task, not a passive tour.
The Discovery slot demo
RespondDiscovery slotSurface something they wouldn't have searched for.
The Citations demo
ExplainCitationsLink to where the answer actually came from.
The Confirmation dialog demo
GuardConfirmation dialogConfirm before anything consequential or hard to undo.
The Agent builder demo
SteerAgent builderBuild an agent with the exact tools and rules you want.
The Expert interfaces demo
ImproveExpert interfacesLet expert users correct or label content to improve the AI.
See all AI UX patterns